💚 A Milestone for Carbon Capture 🌬️

💚 A Milestone for Carbon Capture 🌬️

By
Dennis Kamprad

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Hey fellow impactful ninja ?

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Stay impactful,

Happy Wednesday 👋

Did you know that atmospheric carbon dioxide (CO2) levels now exceed 419 parts per million? 

It’s the highest level it’s ever been, and it’s causing a host of environmental problems. 

Removing CO2 directly from the air is the fastest solution, but it has traditionally been too expensive to implement on a commercial scale… well until now that is!

Here are the impactful insights that I have for you today:

  • Lowering the cost of direct air capture 🌬️
  • Helping to secure climate funding 🏛️
  • The company growing food inside supermarkets 🥕
  • A breakthrough in battery technology 🔋
  • And more… 💚
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🌬️ A Milestone Achievement for Direct Air Capture

1️⃣ The big picture: A groundbreaking deal between Google and direct air capture (DAC) startup Holocene marks a significant milestone in carbon removal efforts. Google has committed to paying $10 million to Holocene to remove 100,000 tons of carbon from the atmosphere by the early 2030s. The deal is priced at $100 per ton, a target that the carbon removal industry has been striving to achieve.

2️⃣ Why is this good news: Currently, DAC costs are much higher, around $600 per ton, and even leading companies like Climeworks are uncertain if they can hit the $100 mark by 2030. The $100 per ton target has become a benchmark across the carbon removal field, driven by both industry and governmental goals, such as the U.S. Department of Energy’s aim to bring carbon removal costs below $100 per ton. 

3️⃣ What’s next: The tech giant’s upfront investment, combined with federal tax credits, helps Holocene inch closer to the elusive $100 per ton price point. However, achieving this cost target is still a steep challenge, and other DAC companies face similar obstacles, especially in finding clean energy sources to scale their operations. Nevertheless, we should strive to perfect this technology because when implemented properly, it can aid in climate change mitigation, improve air quality, and protect our ecosystems.

You can also check out our articles about direct carbon capture technology, including:

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🏛️ Carbon180: Helping to Secure Climate Funding as Part of The Most Impactful Advent Calendar

🎄📅 In case you missed it: We are currently creating The Most Impactful Advent Calendar for you, to provide an impactful alternative to the mainstream Advent calendars that mostly offer short-lived joy through unhealthy sweets or cheap toys! 

🤝 And today, I’d like to introduce you to one of our charity partners that will do a good deed in your name: Climate180!

🫶 Carbon180 was founded in 2015 and their mission is to design and champion equitable, science-based policies that bring carbon removal solutions to gigaton scale. In addition to their primary lever of policy advocacy, they also conduct impartial research to better address the nuance and constant evolution of the issues at hand and serve as an honest broker of carbon removal information. Plus, they center the voices of communities most impacted by both legacy emissions and new carbon removal efforts, ensuring that science-driven policies are also workable solutions that center communities’ needs and interests.

👉 Join the waitlist for The Most Impactful Advent Calendar today! After signing up, you’ll also be greeted with a quick questionnaire to share your feedback and input—alternatively, hit “reply” and let me know your thoughts about this project directly via email!

Related: You can also read a summary of all the latest project updates here.

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📢 More Good News…

✊ Protecting human rights in the race for renewable energy:

  • The United Nations has introduced Guiding Principles on Critical Energy Transition Minerals to ensure human rights, justice, and equity in the global race to mine the minerals essential for renewable energy technologies.
  • The UN panel includes representatives from governments, international agencies, the private sector, and civil society. Its guiding principles stress that human rights should be prioritized across all mineral value chains, and the urgency of the energy transition cannot justify irresponsible mining practices.
  • These principles represent an important step toward achieving a just and equitable transition away from fossil fuels, ensuring that environmental progress is not made at the expense of vulnerable populations.

🥕 The company growing vegetables inside supermarkets:

  • SweGreen is a Swedish start-up revolutionizing food production by building vertical farms inside supermarkets. 
  • Using hydroponics, the company grows vegetables in water without soil, providing an environmentally friendly solution to challenges like water shortages and the need for agricultural land. 
  • With installations in Sweden, Germany, and interest from other sectors like restaurants and hotels, SweGreen is expanding its sustainable food production.

🔋 A breakthrough in battery technology:

  • Researchers at Chalmers University of Technology have developed a breakthrough in battery technology with a carbon fiber composite that is strong, lightweight, and energy-dense. The material could also be integrated into electronics or transportation designs, creating ultra-lightweight components powered by built-in batteries. 
  • The battery’s key innovation lies in its dual functionality—acting both as an energy source and as a structural component. This could significantly reduce the weight of vehicles and devices and potentially increase the range of EVs by up to 70%. 
  • While the technology is still evolving, it shows immense potential for revolutionizing industries like automotive, aerospace, and electronics.
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🤝 Important Awareness Events At a Glance

 🍃 September 16, International Day for the Preservation of the Ozone Layer:

🚮 September 20, World Cleanup Day: 

  • World Cleanup Day encourages people to clean up waste in their own communities, but also to advocate for larger cleanup initiatives around the world, particularly in the oceans. 
  • In a time when waste management is becoming an increasing logistical and ecological problem in the world, this day is a reminder of our duty to keep our communities—and planet—clean. 

🐶 September 21, Puppy Mill Awareness Day: 

  • Puppy Mill Awareness Day sheds light on the unethical practice of breeding dogs for profit, causing crowding in animal shelters and increasing health risks for mothers.
  • Many pet owners are unaware of the ethical issues at play with dog breeders, so it is essential that people are educated about puppy breeding practices. 

Related: You can discover all the 65 most important awareness events (for the month, days, weeks) in our awareness calendar for September 2024!

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📜 These Days in History

🇳🇿 September 19, 1893: New Zealand grants women the vote, being the first country to do so. This paved the way for other countries to do the same. 

🇿🇦 September 20, 1989: F.W. De Klerk was sworn in as the president of South Africa. He was the leader who saw the official end of apartheid, preceding Nelson Mandela.

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💭 Quote of the Day

“Above all, we owe it to the children of the world to stop the conflicts and to create new horizons for them.”

― Frederik Willem de Klerk; South African politician and former president of South Africa

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Share the news with your friends to make a bigger positive impact on the world and society!

Stay impactful 💚

Stay impactful,

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