Aircraft Giants Cut Emissions 20% Through Industry ‘Coopetition’
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📰 The quick summary: Aircraft manufacturers are collaborating with competitors through ‘coopetition’ to develop greener technologies, resulting in innovations that reduce fuel consumption and CO2 emissions by up to 20%.
📈 One key stat: The Open Rotor programme created by Safran with Airbus and other companies has developed an aircraft engine that reduces fuel consumption and CO2 emissions by 20%, demonstrating significant environmental progress is possible through industry collaboration.
💬 One key quote: “Competitors hold complementary and compatible resources that facilitate knowledge sharing and cooperation. However, cooperating with rivals is not a natural instinct.”
1️⃣ The big picture: Air travel contributes approximately 3.5% of global greenhouse gas emissions, but with traffic expected to grow, the industry must minimize its environmental impact to reach carbon neutrality by 2050. Creating greener aircraft requires resources and expertise no single company possesses alone. Through ‘coopetition,’ rival aircraft manufacturers like Airbus, Safran, and Dassault are collaborating in the CleanAviation initiative to develop environmentally friendly technologies. This approach combines the benefits of cooperation with the drive of competition, allowing companies to share knowledge while still protecting their competitive interests.
2️⃣ Why is this good news: The CleanAviation initiative has already developed over 100 key technologies and 30 prototypes for environmentally friendly European aircraft. Innovations like Airbus and Saab’s Smart Fixed Wing Aircraft optimize performance by adapting to flight conditions, reducing emissions. The Open Rotor programme has created an engine that cuts fuel consumption and CO2 emissions by 20%. This collaborative model demonstrates how competitors can overcome traditional rivalries to tackle complex sustainability challenges. The management approaches identified in this study can be applied beyond aviation to other industries facing similar environmental challenges.
3️⃣ What’s next: Companies will need to continue balancing knowledge sharing with protecting proprietary information through strategic governance and operational management. The liaison officers will remain crucial in facilitating cooperation between competing entities. As sustainability challenges grow more urgent, this collaborative model might expand to other industries seeking collective environmental solutions.
Read the full story here: The Conversation – Is air travel about to get greener? Our study shows how ‘coopetition’ is helping aircraft companies tackle sustainability
