M&S Launches eBay Secondhand Store, Rewarding Customers for Clothing Donations
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📰 The quick summary: Marks & Spencer is opening a secondhand clothing store on eBay to give new life to preloved clothing, with Oxfam receiving 15% of profits while customers get vouchers for donating items.
📈 One key stat: M&S has collected 36.5 million secondhand clothes since launching its clothing recycling scheme over a decade ago, demonstrating the significant impact of their sustainable fashion initiative.
💬 One key quote: “Only government and businesses working together can stop fashion costing the earth,” said Creagh who described the M&S initiative as a “great way for consumers to be rewarded for providing a new home for old favourites.”
1️⃣ The big picture: Marks & Spencer is launching a dedicated storefront on eBay to sell secondhand clothing, tapping into growing consumer demand for preloved fashion. This initiative builds on their decade-old clothing recycling program, previously known as “shwopping” and now called Another Life. Customers can donate items containing at least one M&S product to receive a £5 voucher when spending £35. Professional specialists will clean and repair suitable items before listing them on the eBay store, while Oxfam receives 15% of profits and continues selling other donated clothes through their own outlets.
2️⃣ Why is this good news: This initiative helps reduce fashion waste by extending the lifespan of clothing that might otherwise end up in landfills. Shoppers gain access to affordable secondhand items from a trusted brand while donors receive vouchers, creating a win-win situation for consumers. The partnership benefits charitable causes with Oxfam receiving 15% of profits from eBay sales. The program addresses growing consumer interest in sustainable fashion, joining the rapidly expanding secondhand market alongside platforms like Depop and Vinted that have seen sales jump 35-41%. Creating a circular fashion economy helps minimize resource consumption and environmental impact in the clothing industry.
3️⃣ What’s next: M&S will monitor the eBay store’s success before potentially expanding secondhand offerings to its own stores or website. The company is exploring how to grow its trial of postal donation bags for unwearable clothing from any brand. Success could lead other major retailers to develop similar circular fashion systems, further reducing the environmental footprint of the industry.
Read the full story here: The Guardian – Marks & Spencer to open secondhand clothing store on eBay
