Happy Monday 👋

Did you know that there are just about 3,000 tigers left in the wild today? 

It’s hard to imagine a world without these majestic and iconic creatures yet unfortunately, they are teetering on the edge of extinction…

So, this month, let’s raise awareness of the plight facing these big cats and ensure they can thrive for generations to come!

Here are the impactful insights that I have for you today:

• How to save endangered tigers 🐯
• Providing nutritious meals to school children 🚚
• How a leading brewery company is reducing its carbon footprint 🍻
• The new guidelines that will clamp down on misleading food packaging labels 🥓
• And more… 💚

🐯 Event of the Month: National Save a Tiger Month

👉 Did you know that this month (September) is National Save a Tiger Month? This awareness event was founded to prevent tigers from going extinct and protect their habitats. 

1️⃣ The big picture: National Save a Tiger Month was set up in 2015 by the World Wildlife Fund to encourage people and organizations to help save tiger populations around the world and raise awareness of the need to conserve the natural environment. Since then, National Save a Tiger Month has become a global initiative, with countries such as China, Indonesia, Russia, Thailand, and Vietnam being just some of the participants. 

2️⃣ Why is this important: Tigers are disappearing around the world at an alarming rate due to poaching, human conflict, habitat loss, and the prevalence of illegal tiger farms. In fact, 97% of tiger populations have disappeared in the last century with fewer than 4,000 remaining in the wild today. More tigers now live in captivity than in the wild, where they are often subjected to abuse and neglect.

3️⃣ How can you get involved: You can get involved in National Save a Tiger Month by educating yourself on the plight facing tigers as well as learning more about their behavior and needs. For example, you can visit a nature reserve or zoo, or simply read up more on these majestic creatures. Alternatively, you can spread awareness of endangered tiger species through your social media channels using the hashtags #SaveATigerMonth or #NationalSaveATigerMonth, or volunteer with a local conservation-focused organization.

You can also consider donating to one or more charities that are working tirelessly to protect tigers and their habitats:

• 9 Best Charities That Protect Tigers
• 10 Best Charities for Big Cats
• 12 Best Charities That Protect Wild Animals
• 9 Best Charities to Symbolically Adopt a Wild Animal in Need

If you are looking for more inspiration, you can find a wider range of charitable causes to support in our charity support blog.

🚚 Convoy of Hope: Providing Nutritious Meals to Children in School as Part of The Most Impactful Advent Calendar

🎄📅 In case you missed it: We are currently creating The Most Impactful Advent Calendar for you, to provide an impactful alternative to the mainstream Advent calendars that mostly offer short-lived joy through unhealthy sweets or cheap toys!

🤝 And today, I’d like to introduce you to one of our charity partners that will do a good deed in your name: Convoy of Hope!

🫶 Convey of Hope’s mission is to bring hope to every area of need and serve people who are impoverished, hungry, and hurting. Through their feedONE program, they deliver the meals to your supported child by working together with local partners around the world. But they not only deliver meals, but also vitamins, deworming medication, and access to clean water are covered through your support. In total, they have feeding programs in 36 countries and have fed more than 570k children. And many of the children engaged in the feeding program receive their only meal of the day from them.

👉 Join the waitlist for The Most Impactful Advent Calendar today! After signing up, you’ll also be greeted with a quick questionnaire to share your feedback and input—alternatively, hit “reply” and let me know your thoughts about this project directly via email!

Related: You can also read a summary of all the latest project updates here.

📢 Three Good News

🥓 The new guidelines that will eliminate misleading sustainability claims on meat and poultry products:

• The US Department of Agriculture has released new guidelines to encourage meat and poultry purveyors to get their sustainability claims verified by independent third parties to prevent misleading customers.
• Commonly used words on food packaging, such as ‘regeneratively grown’, ‘sustainable’ and ‘climate-smart’ currently don’t always require verification. This means that companies can claim they are sustainable without providing evidence. 
• The new guidance came amid growing concern of greenwashing and reflects the increased scrutiny by courts and regulators on the labeling of products aimed at consumers concerned about the environment. 

🍻 The Brewery company, Carlsberg, launches new sustainable brewery factory that recycles CO₂:

• Leading brewery group, Carlsberg, has announced the opening of a new set of carbonation tanks at its brewery in Falkenburg, Sweden, that will recycle 40% of its carbonic acid and create a more sustainable process.
• Over 750g of carbon dioxide is produced per pint of lager, with Carlsberg producing more than 96 million pints every year in the UK alone.
• The new tanks are expected to contribute to a reduction in Carlsberg’s carbon footprint and save 120 truck transports annually. 

💡 A Finnish city trials the very first pollinator-safe street lights:

• The city of Lahti, Finland, has announced plans to trial specially-designed pollinator-friendly streetlights. They work by automatically filtering out the blue end of the light spectrum that insects confuse with the light of the moon and stars.
• Studies have shown that street lighting is directly linked to a sharp decline in insect populations in recent years. For example, one study found that there was a 47% reduction in moth caterpillar populations in lit streets compared to unlit streets.
• City authorities have already changed 12 lights along a 500-meter footpath in the Ritamȁki nature reserve, with plans to change more in the near future. 

🤝 Three More Important Awareness Events

♀️ September 3, Every Woman Day:

• Every Woman Day aims to share education about the topic of women’s health and encourages vital discussions on gender disparities around the world. 
• Unfortunately, women’s health is often overlooked, undervalued, or under-researched, which is something that needs to change.

🌴 September 5, Amazon Rainforest Day:

• Amazon Rainforest Day highlights the Amazon Rainforest and its incredible wildlife as an integral part of the earth’s ecosystem and promotes conservation efforts. 
• With large swaths of the Amazon being destroyed every single day, it is crucial that we raise awareness for its conservation.

♻️ September 2-6, Zero Waste Week:

• Zero Waste Week is a challenge-based campaign to significantly reduce your waste during the first full week of September. 
• You can choose to do one small action throughout the week to reduce waste, or even challenge yourself to go completely zero waste for the week to help draw attention to the increasing crisis of consumerism in our world today. 

Related: You can discover all the 106 most important awareness events (for the month, days, weeks) in our awareness calendar for September 2024!

📜 These Days in History

🇺🇲 September 2, 1789: The third Presidential cabinet department, the US Treasury, was established by Congress.

🛩️ September 2, 1930: French aviators Maurice Bellonte and Dieudonne Coste made the first non-stop flight from Europe to the US.

📰 September 3, 1833: The New York Sun newspaper was launched, marking the beginning of the ‘penny press’. Focusing on human interest stories, the newspaper became the largest seller in the US with a circulation of 30,000.

💭 Quote of the Day

“Observe good faith and justice toward all nations. Cultivate peace and harmony with all.”

George Washington, former US president (1789-1797)

Share the news with your friends to make a bigger positive impact on the world and society together!

Stay impactful 💚