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Hey fellow impactful ninja ?
You may have noticed that Impactful Ninja is all about providing helpful information to make a positive impact on the world and society. And that we love to link back to where we found all the information for each of our posts.
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At Impactful Ninja, we curate positive and impactful news for you. Add Impactful Ninja as a preferred source on Google or sign up for our free newsletter to get these delivered straight to your inbox—just like our expert roundup below!
📰 The quick summary: New certification standards help travelers identify genuinely sustainable tourism options, enabling better vacation choices that support local communities and protect the environment. 📈 One key stat: 53% of green claims are vague, misleading, or unfounded, highlighting the critical need for travelers to verify sustainability claims before booking. 💬 One key quote: “Not all certifications are made equal, as our recent research shows. Most certification schemes audit actions taken, rather than assessing how effective these are.”
1️⃣ The big picture: With sustainable tourism on the rise, travelers face a bewildering array of eco-friendly claims from hotels, airlines, and destinations. Unfortunately, over half of these green claims are misleading or unfounded, making it difficult to make truly sustainable choices. More than 100 certification programs exist to verify tourism businesses, but they vary greatly in quality and standards. Starting in 2026, the EU Green Claims Directive will require companies to substantiate their environmental claims with credible evidence, potentially reducing greenwashing and consumer confusion in the tourism industry.
2️⃣ Why is this good news: Travelers now have access to more reliable certification systems like Green Key, B Corp, The Long Run, and Fair Trade Tourism to guide their sustainable travel choices. These respected certifications require businesses to undergo regular audits, ensuring genuine environmental and social responsibility. The upcoming EU Green Claims Directive will further strengthen accountability by requiring companies to prove their environmental claims with actual performance data. Beyond certifications, travelers can make positive impacts by choosing longer stays at fewer destinations, supporting locally-owned businesses, and embracing slower, more immersive travel experiences that benefit host communities.
3️⃣ What’s next: Look for third-party verified certifications with specific environmental criteria that go beyond basic eco-savings. Choose destinations accessible by train or bus when possible, and stay longer to maximize your positive local impact while minimizing transportation emissions. Support local artisans by purchasing authentic, locally-made souvenirs unique to the region you’re visiting.
Chris is passionate about finding, analyzing, and sharing everything related to sustainable business news. He uses a vast historical database to compare and contextualize current developments, providing a depth of expertise that sets his work apart. Articles authored by Chris are further enhanced by the use of a multimodal large language model, offering a scientific perspective on all news featured.
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var fluentFormVars = {"ajaxUrl":"https://impactful.ninja/wp-admin/admin-ajax.php","forms":[],"step_text":"Step %activeStep% of %totalStep% - %stepTitle%","step_completed_text":"Completed","is_rtl":"","date_i18n":{"previousMonth":"Previous Month","nextMonth":"Next Month","months":{"shorthand":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"longhand":["January","February","March","April","May","June","July","August","September","October","November","December"]},"weekdays":{"longhand":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"shorthand":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"]},"daysInMonth":[31,28,31,30,31,30,31,31,30,31,30,31],"rangeSeparator":" to ","weekAbbreviation":"Wk","scrollTitle":"Scroll to increment","toggleTitle":"Click to toggle","amPM":["AM","PM"],"yearAriaLabel":"Year","firstDayOfWeek":1},"pro_version":"6.2.15","fluentform_version":"6.2.15","force_init":"","stepAnimationDuration":"350","upload_completed_txt":"100% Completed","upload_start_txt":"0% Completed","uploading_txt":"Uploading","choice_js_vars":{"noResultsText":"No results found","loadingText":"Loading...","noChoicesText":"No choices to choose from","itemSelectText":"Press to select","maxItemTextSingular":"Only %%maxItemCount%% option can be added","maxItemTextPlural":"Only %%maxItemCount%% options can be added"},"input_mask_vars":{"clearIfNotMatch":false},"nonce":"e91bf942f6","file_delete_nonce":"397f2fec62","form_id":"5","step_change_focus":"1","has_cleantalk":"","pro_payment_script_compatible":"1","crop_image_title":"Crop Image","crop_confirm_txt":"Crop & Upload","crop_cancel_txt":"Cancel","crop_close_txt":"Close","crop_reset_txt":"Reset","crop_ratio_txt":"Crop ratio","crop_ratio_free_txt":"Free","crop_invalid_dimensions_txt":"The selected image is smaller than the required crop size.","crop_exact_dimensions_txt":"The cropped image must match the required width and height.","crop_dimension_instruction_txt":"Crop the image to exactly %1$s px x %2$s px.","crop_invalid_image_txt":"Unable to process the selected image.","crop_loading_txt":"Preparing image..."};
var fluentform_submission_messages_5 = {"file_upload_in_progress":"File upload in progress. Please wait...","javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_payment_messages_5 = {"stock_out_message":"This Item is Stock Out","item_label":"Item","price_label":"Price","qty_label":"Qty","line_total_label":"Line Total","sub_total_label":"Sub Total","discount_label":"Discount","total_label":"Total","signup_fee_label":"Signup Fee","trial_label":"Trial","processing_text":"Processing...","confirming_text":"Confirming..."};
var fluentform_save_progress_messages_5 = {"copy_button":"Copy","email_button":"Email","email_placeholder":"Your Email Here","copy_success":"Copied"};
var fluentform_address_messages_5 = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
var fluentform_gateway_messages_5 = {"request_failed":"Request failed. Please try again","payment_failed":"Payment process failed!","no_method_found":"No method found","processing_text":"Processing..."};
var fluentform_submission_messages_global = {"javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_address_messages_global = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
var fluentFormVars = {"ajaxUrl":"https://impactful.ninja/wp-admin/admin-ajax.php","forms":[],"step_text":"Step %activeStep% of %totalStep% - %stepTitle%","step_completed_text":"Completed","is_rtl":"","date_i18n":{"previousMonth":"Previous Month","nextMonth":"Next Month","months":{"shorthand":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"longhand":["January","February","March","April","May","June","July","August","September","October","November","December"]},"weekdays":{"longhand":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"shorthand":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"]},"daysInMonth":[31,28,31,30,31,30,31,31,30,31,30,31],"rangeSeparator":" to ","weekAbbreviation":"Wk","scrollTitle":"Scroll to increment","toggleTitle":"Click to toggle","amPM":["AM","PM"],"yearAriaLabel":"Year","firstDayOfWeek":1},"pro_version":"6.2.15","fluentform_version":"6.2.15","force_init":"","stepAnimationDuration":"350","upload_completed_txt":"100% Completed","upload_start_txt":"0% Completed","uploading_txt":"Uploading","choice_js_vars":{"noResultsText":"No results found","loadingText":"Loading...","noChoicesText":"No choices to choose from","itemSelectText":"Press to select","maxItemTextSingular":"Only %%maxItemCount%% option can be added","maxItemTextPlural":"Only %%maxItemCount%% options can be added"},"input_mask_vars":{"clearIfNotMatch":false},"nonce":"e91bf942f6","file_delete_nonce":"397f2fec62","form_id":"10","step_change_focus":"1","has_cleantalk":"","pro_payment_script_compatible":"1","crop_image_title":"Crop Image","crop_confirm_txt":"Crop & Upload","crop_cancel_txt":"Cancel","crop_close_txt":"Close","crop_reset_txt":"Reset","crop_ratio_txt":"Crop ratio","crop_ratio_free_txt":"Free","crop_invalid_dimensions_txt":"The selected image is smaller than the required crop size.","crop_exact_dimensions_txt":"The cropped image must match the required width and height.","crop_dimension_instruction_txt":"Crop the image to exactly %1$s px x %2$s px.","crop_invalid_image_txt":"Unable to process the selected image.","crop_loading_txt":"Preparing image..."};
var fluentform_submission_messages_10 = {"file_upload_in_progress":"File upload in progress. Please wait...","javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_payment_messages_10 = {"stock_out_message":"This Item is Stock Out","item_label":"Item","price_label":"Price","qty_label":"Qty","line_total_label":"Line Total","sub_total_label":"Sub Total","discount_label":"Discount","total_label":"Total","signup_fee_label":"Signup Fee","trial_label":"Trial","processing_text":"Processing...","confirming_text":"Confirming..."};
var fluentform_save_progress_messages_10 = {"copy_button":"Copy","email_button":"Email","email_placeholder":"Your Email Here","copy_success":"Copied"};
var fluentform_address_messages_10 = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
var fluentform_gateway_messages_10 = {"request_failed":"Request failed. Please try again","payment_failed":"Payment process failed!","no_method_found":"No method found","processing_text":"Processing..."};
var fluentform_submission_messages_global = {"javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_address_messages_global = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
var fluentFormVars = {"ajaxUrl":"https://impactful.ninja/wp-admin/admin-ajax.php","forms":[],"step_text":"Step %activeStep% of %totalStep% - %stepTitle%","step_completed_text":"Completed","is_rtl":"","date_i18n":{"previousMonth":"Previous Month","nextMonth":"Next Month","months":{"shorthand":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"longhand":["January","February","March","April","May","June","July","August","September","October","November","December"]},"weekdays":{"longhand":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"shorthand":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"]},"daysInMonth":[31,28,31,30,31,30,31,31,30,31,30,31],"rangeSeparator":" to ","weekAbbreviation":"Wk","scrollTitle":"Scroll to increment","toggleTitle":"Click to toggle","amPM":["AM","PM"],"yearAriaLabel":"Year","firstDayOfWeek":1},"pro_version":"6.2.15","fluentform_version":"6.2.15","force_init":"","stepAnimationDuration":"350","upload_completed_txt":"100% Completed","upload_start_txt":"0% Completed","uploading_txt":"Uploading","choice_js_vars":{"noResultsText":"No results found","loadingText":"Loading...","noChoicesText":"No choices to choose from","itemSelectText":"Press to select","maxItemTextSingular":"Only %%maxItemCount%% option can be added","maxItemTextPlural":"Only %%maxItemCount%% options can be added"},"input_mask_vars":{"clearIfNotMatch":false},"nonce":"e91bf942f6","file_delete_nonce":"397f2fec62","form_id":"17","step_change_focus":"1","has_cleantalk":"","pro_payment_script_compatible":"1","crop_image_title":"Crop Image","crop_confirm_txt":"Crop & Upload","crop_cancel_txt":"Cancel","crop_close_txt":"Close","crop_reset_txt":"Reset","crop_ratio_txt":"Crop ratio","crop_ratio_free_txt":"Free","crop_invalid_dimensions_txt":"The selected image is smaller than the required crop size.","crop_exact_dimensions_txt":"The cropped image must match the required width and height.","crop_dimension_instruction_txt":"Crop the image to exactly %1$s px x %2$s px.","crop_invalid_image_txt":"Unable to process the selected image.","crop_loading_txt":"Preparing image..."};
var fluentform_submission_messages_17 = {"file_upload_in_progress":"File upload in progress. Please wait...","javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_payment_messages_17 = {"stock_out_message":"This Item is Stock Out","item_label":"Item","price_label":"Price","qty_label":"Qty","line_total_label":"Line Total","sub_total_label":"Sub Total","discount_label":"Discount","total_label":"Total","signup_fee_label":"Signup Fee","trial_label":"Trial","processing_text":"Processing...","confirming_text":"Confirming..."};
var fluentform_save_progress_messages_17 = {"copy_button":"Copy","email_button":"Email","email_placeholder":"Your Email Here","copy_success":"Copied"};
var fluentform_address_messages_17 = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
var fluentform_gateway_messages_17 = {"request_failed":"Request failed. Please try again","payment_failed":"Payment process failed!","no_method_found":"No method found","processing_text":"Processing..."};
var fluentform_submission_messages_global = {"javascript_handler_failed":"Javascript handler could not be loaded. Form submission has been failed. Reload the page and try again"};
var fluentform_address_messages_global = {"please_wait":"Please wait ...","location_not_determined":"Could not determine address from location.","address_fetch_failed":"Failed to fetch address from coordinates.","geolocation_failed":"Geolocation failed or was denied.","geolocation_not_supported":"Geolocation is not supported by this browser."};
//# sourceURL=fluent-form-submission-js-extra
var PayPalCommerceGateway = {"url":"https://www.paypal.com/sdk/js?client-id=AV7sN95De2IGlDsM9Ik1rVkYH9DOGaadfuQEmmGw-rMqKiZ4eSw_A6MT_5-dnW8Aw3nJUWcRxdCVYV5w¤cy=USD&integration-date=2026-09-02&components=buttons,funding-eligibility&vault=false&commit=false&intent=capture&disable-funding=card,paylater&enable-funding=venmo","url_params":{"client-id":"AV7sN95De2IGlDsM9Ik1rVkYH9DOGaadfuQEmmGw-rMqKiZ4eSw_A6MT_5-dnW8Aw3nJUWcRxdCVYV5w","currency":"USD","integration-date":"2026-09-02","components":"buttons,funding-eligibility","vault":"false","commit":"false","intent":"capture","disable-funding":"bancontact,blik,eps,ideal,mybank,p24,trustly,multibanco,oxxo,card,paylater","enable-funding":"venmo"},"script_attributes":{"data-partner-attribution-id":"Woo_PPCP"},"client_id":"AV7sN95De2IGlDsM9Ik1rVkYH9DOGaadfuQEmmGw-rMqKiZ4eSw_A6MT_5-dnW8Aw3nJUWcRxdCVYV5w","currency":"USD","data_client_id":{"set_attribute":false,"endpoint":"/?wc-ajax=ppc-data-client-id","nonce":"3a6fbd89e3","user":0,"has_subscriptions":false,"paypal_subscriptions_enabled":true},"redirect":"https://impactful.ninja/checkout/","context":"mini-cart","ajax":{"simulate_cart":{"endpoint":"/?wc-ajax=ppc-simulate-cart","nonce":"c269e1fae1"},"change_cart":{"endpoint":"/?wc-ajax=ppc-change-cart","nonce":"8ba6c371a3"},"create_order":{"endpoint":"/?wc-ajax=ppc-create-order","nonce":"f239e1d049"},"approve_order":{"endpoint":"/?wc-ajax=ppc-approve-order","nonce":"174d2211fe"},"get_order":{"endpoint":"/?wc-ajax=ppc-get-order","nonce":"f03167b59b"},"approve_subscription":{"endpoint":"/?wc-ajax=ppc-approve-subscription","nonce":"06ff18240d"},"save_checkout_form":{"endpoint":"/?wc-ajax=ppc-save-checkout-form","nonce":"2d7579f257"},"validate_checkout":{"endpoint":"/?wc-ajax=ppc-validate-checkout","nonce":"dbfe3890e8"},"cart_script_params":{"endpoint":"/?wc-ajax=ppc-cart-script-params"},"create_setup_token":{"endpoint":"/?wc-ajax=ppc-create-setup-token","nonce":"407b8d7063"},"create_payment_token":{"endpoint":"/?wc-ajax=ppc-create-payment-token","nonce":"170868e2cf"},"create_payment_token_for_guest":{"endpoint":"/?wc-ajax=ppc-update-customer-id","nonce":"82032bc764"},"update_shipping":{"endpoint":"/?wc-ajax=ppc-update-shipping","nonce":"6cf896a6ea"},"update_customer_shipping":{"shipping_options":{"endpoint":"https://impactful.ninja/wp-json/wc/store/v1/cart/select-shipping-rate"},"shipping_address":{"cart_endpoint":"https://impactful.ninja/wp-json/wc/store/v1/cart/","update_customer_endpoint":"https://impactful.ninja/wp-json/wc/store/v1/cart/update-customer"},"wp_rest_nonce":"513a374849","update_shipping_method":"/?wc-ajax=update_shipping_method"}},"cart_contains_subscription":"","subscription_plan_id":"","subscription_custom_id":"","variable_paypal_subscription_variations":[],"variable_paypal_subscription_variation_from_cart":"","subscription_product_allowed":"","subscription_button_allowed":"1","locations_with_subscription_product":{"product":false,"payorder":false,"cart":false},"subscriptions_accept_manual_renewals":"","enforce_vault":"","can_save_vault_token":"","is_free_trial_cart":"","bn_codes":{"checkout":"Woo_PPCP","cart":"Woo_PPCP","mini-cart":"Woo_PPCP","product":"Woo_PPCP"},"payer":null,"button":{"wrapper":"#ppc-button-ppcp-gateway","is_disabled":false,"mini_cart_wrapper":"#ppc-button-minicart","is_mini_cart_disabled":false,"cancel_wrapper":"#ppcp-cancel","mini_cart_style":{"layout":"vertical","color":"gold","shape":"rect","label":"paypal","tagline":false,"height":35},"style":{"layout":"vertical","color":"gold","shape":"rect","label":"paypal","tagline":false}},"separate_buttons":{"card":{"id":"ppcp-card-button-gateway","wrapper":"#ppc-button-ppcp-card-button-gateway","style":{"shape":"rect","color":"black","layout":"horizontal"}}},"hosted_fields":{"wrapper":"#ppcp-hosted-fields","labels":{"credit_card_number":"","cvv":"","mm_yy":"MM/YY","fields_empty":"Card payment details are missing. Please fill in all required fields.","fields_not_valid":"Unfortunately, your credit card details are not valid.","card_not_supported":"Unfortunately, we do not support your credit card.","cardholder_name_required":"Cardholder's first and last name are required, please fill the checkout form required fields."},"valid_cards":[],"contingency":"NO_3D_SECURE"},"messages":{"wrapper":".ppcp-messages","is_hidden":false,"block":{"enabled":false},"amount":0,"placement":"payment","style":{"layout":"text","logo":{"type":"primary","position":"left"},"text":{"color":"black","size":"12"},"color":"blue","ratio":"1x1"}},"labels":{"error":{"generic":"Something went wrong. Please try again or choose another payment source.","required":{"generic":"Required form fields are not filled.","field":"%s is a required field.","elements":{"terms":"Please read and accept the terms and conditions to proceed with your order."}}},"billing_field":"Billing %s","shipping_field":"Shipping %s"},"simulate_cart":{"enabled":true,"throttling":5000},"order_id":"0","order_key":"","single_product_buttons_enabled":"1","mini_cart_buttons_enabled":"1","basic_checkout_validation_enabled":"","early_checkout_validation_enabled":"1","funding_sources_without_redirect":["paypal","paylater","venmo","card"],"user":{"is_logged":false,"has_wc_card_payment_tokens":false},"should_handle_shipping_in_paypal":"","server_side_shipping_callback":{"enabled":true},"appswitch":{"enabled":true},"needShipping":"","vaultingEnabled":"","productType":null,"manualRenewalEnabled":"","final_review_enabled":"1"};
//# sourceURL=ppcp-smart-button-js-extra
