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You respect your life and that of all other living beings. And you have a strong moral compass that guides your daily decisions and actions.

You aim to minimize your environmental footprint. Because you know that we need to protect our planet for future generations.

You recognize that what you eat has a big impact on how ethical & sustainable you life. And you choose foods that are healthful to your environment and your body.

You oppose the status quo of consumerism and our throw-away society. Instead, you prioritize to eliminate waste and keep materials in use.

You know that we need to take urgent action to combat climate change and its impacts. And you are also prepared to take action to limit global temperature rise.

You deeply care about particular causes and it is important for you to contribute to these. Besides, you feel good doing so.

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The greatest threat to our planet is the belief that someone else will save it.

Robert Swan; historian, explorer, and activist